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How to Start or Bolster your own Aesthetic Business with Laura Benarosch
Welcome and Introduction
Thank you message from Rana (1:34)
1. Welcome and Introduction (6:19)
SECTION 1 | Core Values
2. Core Values - What is your Why (10:31)
SECTION 2 | Operations
3. Operations - Name and Logo (6:29)
4. Operations - Corporate Structure (3:43)
5. Operations - Website (3:00)
6. Operations - Social Media (3:02)
7. Operations - Space (4:36)
8. Operations - Services (4:44)
9. Operations - Payroll Provider (9:05)
10. Operations - Employee Handbook (7:57)
11. Operations - Software (4:26)
12. Operations - Training (9:38)
13. Operations - Ads to Hire Staff (1:44)
14. Operations - Insurance & Consent Forms (10:01)
15. Operations - Account Set Up (2:09)
16. Operations - Setting Goals (4:54)
SECTION 3 | Patient Experience
17. The Patient Experience - Website (12:02)
18. The Patient Experience - Phone (7:36)
19. The Patient Experience - Consultation (10:42)
SECTION 4 | Finances
20. Finances - Knowing Your Numbers (13:28)
21. Finances - KPIs (13:34)
SECTION 5 | Marketing
22. Marketing - Creating a Strategy (8:01)
23. Marketing - Social Media Platforms (10:48)
24. Marketing - Paid Search (6:43)
25. Marketing - Other Resources (14:51)
SECTION 6 | Closing
26. Closing - Questions (8:52)
27. Closing - Final Thoughts (6:37)
5. Operations - Website
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