Social Media is a foundation for modern small businesses. In Social Media From Scratch, Masha Panchuk, Creative Director for The Confidence Bar and The Confidence Lab, provides a comprehensive look at organically growing your social media presence to support your business and fill your books. At the end of this course, you will be able to: Review your profile checklist; Understand your audience; Build your content strategy; Amp up your storytelling; Formalize your branding system; Map out your ideas; Streamline your content creation. Social Media From Scratch includes interviews with aesthetic practitioners from the Confidence Team on their experiences with social media, how their time investment pays off, and how to show up authentically as your true self to best build your audience. Gain thoughtful insights from interviews with Rana Kennelly (@Naturally_Rana), Lamija Hubjer (@ConfidenceByLamija), and Olivia Kirkpatrick (@Olivia_Aesthetics_).